What is a marketing funnel

What is a marketing funnel?

For the past years, digital marketing has become the most trending way to build traffic to your website. The best way to build your brand awareness and to grow sales.

Funnel strategy simply means the journey of a person to becoming a potential customer. A bit of explanation of what you are selling or providing as a service to the people before landing in the final stage of purchasing.

The benefit of a funnel:

  • It helps you track the number of people that reached a certain point while going through the purchase decision
  • It helps build an audience that is just related to the product you are marketing with the funnel.
  • It helps you understand how people are valuing that specific product.
  • The best way to do a survey of what you are selling.
  • The process that customers build interest towards your product or service.

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